Pirul Handicrafts is a sustainable, women-led initiative that transforms discarded pine needles into exquisite handcrafted products. Rooted in the picturesque village of Khetikhan, Uttarakhand, Pirul is more than just a brand—it is a movement that empowers local artisans, particularly women, by providing them with financial independence through skill-based employment. Each product is a testament to traditional craftsmanship, eco-conscious innovation, and a deep respect for nature. By repurposing pine needles that would otherwise contribute to forest fires, Pirul Handicrafts ensures that sustainability and artistry go hand in hand.