Founded in 2022 and based in Dubai and DSO, Santra is a smart marketplace transforming the homemade business landscape in the UAE . Focusing primarily on homemade food, sweets, gifts, and artisanal products, Santra empowers local home-based entrepreneurs—90% of whom are Emirati women—to scale sustainably and profitably. The dual-app (buyer + seller) ecosystem streamlines order taking, inventory tracking, payment collection, and delivery logistics UAE-wide, making it simple to launch and manage a home-business digitally. By integrating MoEngage for personalized customer engagement, Santra is enhancing adoption and loyalty through real-time communication and meaningful insights.